03 产品销售（4 / 21）

he market research.

a：看来你们公司很重视市场调研。

b: of course. information is a critical ingredient in formulating and implementing a successful marketing strategy. when starting a research, we always collect the sedary data first to see whether their problems have been partly or wholly solved rather than the costly primary data.

b：当然。制定和实施一项成功的市场营销战略，信息是至关重要的一部分。开始做调研时，我们通常会先收集次级资料以判断问题是否部分或全部得到解决，而不是先去收集成本很高的初级资料。

a: whats that mean? what is the costly primary data?

a：那是什么意思？什么是成本很高的初级资料？

b: primary databe collected in four ways: observation, focus groups, surveys and experiment. it will u order to ensure a successful a survey. the general rule is that the more developed the try, the greater the information available,and so is the cost.

b：初级材料的收集方法有4种：观察、专题讨论、问卷调查和实验。为了确保调研成功有效，调研成本是很高的。一般地，国家越发达，可获得的信息越多，调研成本也是如此。

notes

1. specialist [spe??list] n. 专家；专科医生

2. take up 开始从事；把……继续下去；着手处理；占去

3. attach importao sth. 对……引起重视

4. i