03 产品销售（6 / 21）

s the most effective means of advertising? i mean what gives us the most bangs for the buck. advertising seems to bee less effective because there are more types of media and ers are being more skeptical.

简：那么你觉得什么才是最有效的广告方式？我的意思是通过哪种途径我们得到的回报最多。因为宣传媒体比以前多了，而且消费者对广告也渐渐产生了怀疑，广告好像没以往那么有效了。

julia: obviously tv will show our capabilities the best, but it is also expeoo much of our budget would be drained and not much sales revenue would be geed. radio ad costs less and has a wide spread but it t show our cars features very well.

朱莉亚：很显然，电视广告最能表现我们的实力，但费用也高。我们的预算很快就会花光，而且不一定能带来好的销售收入。广播虽然花费较低、覆盖面广，但是却不能很好地展示我们产品的特色。

jane: so do you have a better option?

简：那么你有更好的主意吗？

julia: i think we could publicize our products by advertising in glossy magazihe cost would be lower than tv by far, but our features could still be seen. and also car owners often buy car related magazines.

朱莉亚：我认为我们可以在印刷精美的高级杂志上宣传我们的产品。投入比电视广告要少得多，还能展现出产品的特色。而且有车一族也经常购买和汽车相关的杂志。